Author Archive | Michael Santarcangelo

Proof effectively communicating value can be learned | Reconsidering Communication Series

Essential in life, and equally so in security, communication – especially the ability to effectively communicate value (ECV) – is necessary to inform the process of decision-making. Without a clear understanding of risk and potential actions, people (executives and individual employees) may make decisions based on unrealistic assumptions or a poor understanding of the solution. It’s […]

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Reconsidering Communication Series: why effectively communicating value drives security success

Effectively communicating the value of security must content with the realization that value varies based on the audience, and the terms selected often have multiple meanings. Success requires the ability to understand and consistently convey key points and outcomes while adapting each message to the audience with the appropriate examples and logic, in a design suited to the outcomes.

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